WE LOVE JEANS, a passion we share with anyone who mourns a worn-out pair like the passing of a close friend.

No fabric ages quite as beautifully as denim; the longer you wear your jeans, the more character and attitude they acquire. You shape them with your lifestyle, and they become like a second skin. Jeans share the same soul and attitude found in the rock'n'roll scene - they are both part of the same culture.

We'll always stay true to jeans. We're not looking for fly-by-night fads; our inspiration is found far from the world of glamour and catwalks. We don't just offer jeans. We offer a way of thinking, a concept and an undying passion, fueled by the traditions of denim and the characteristics of the fabric itself.

We create lasting, premium pieces with an affordable price tag and a perfect fit.